Yellow Moon UK Ltd has been supporting ChildLine since 2007, raising over £300,000 from customers' cash-back.

On hearing of the dedication of Yellow Moon UK Ltd, ChildLine founder and president, Esther Rantzen remarked:

"I am delighted to hear that Yellow Moon UK Ltd has raised so much for ChildLine, since the partnership began back in 2007.  The company’s long-term support for ChildLine is vital to continue the ongoing development of the service, so that we can answer more calls from desperate children across the UK.  Thank you to all the customers who have contributed towards the fundraising and for Yellow Moon UK Ltd’s decision to continue supporting the vital work that we do."

ChildLine is the UK's free 24-hour helpline for children in danger or distress. Children can call ChildLine about any problem. Over the last 20 years ChildLine has helped nearly two million children - saving children's lives, bringing abusers to justice, finding refuge for children in danger on the streets and giving hope to thousands of children who believed that no one else cared for them. Every day 4,500 children call ChildLine, but the enormous demand for ChildLine's service means that around 2,000 of these children cannot get through.

It costs ChildLine just £4 to answer a call from a distressed child.

Children call ChildLine about a wide range of problems, but the most common are abuse (both sexual and physical), bullying, serious family tensions, worries about friends' welfare and teenage pregnancy.

ChildLine's team of over 1,000 trained volunteer counsellors, supervised by a team of professional supervisors and managers, provide comfort, advice and protection to children and young people who may feel they have nowhere else to turn.

ChildLine campaigns on behalf of children by relaying what they say to policy-makers who can help to change their lives for the better.

ChildLine also provides a service to schools and youth groups through its outreach programme ChildLine in Partnerships (CHIPS).

Visit the ChildLine website to learn more - www.childline.org.uk

Yellow Moon will forward any cash-back accrued, being 10% of the relevant catalogue or website price (excluding post & packing) to ChildLine (part of the NSPCC) via the NSPCC Trading Company Ltd., which Gift Aids all its taxable profits to NSPCC, 42 Curtain Road, London EC2A 3NH. Registered charity number 216401 and SC037717.